Project Overview
Working alongside SurMarketing, we designed and developed a fully custom WordPress website that feels clean, modern, and easy to use. While SurMarketing crafted the SEO strategy and messaging direction, we focused on the site’s structure, design, and performance. The result? A digital presence that’s just as strong and reliable as the roofs Falcon Point installs.
Designed for Impact and Ease
We built the site around a simple but striking black and white palette, with bold yellow accents to highlight calls to action. From the first scroll, visitors get a clear picture of who Falcon Point Roofing is, what they offer, and why they can be trusted.
The homepage leads with a bold hero image and focused messaging, while the rest of the site flows seamlessly—featuring real customer testimonials, recent projects, and an educational blog section. The navigation is intuitive, the CTAs are clear, and every section is built to inspire confidence and drive action.
Powered by Strategy (and SEO)
SurMarketing led the way on local SEO strategy, ensuring Falcon Point would show up where it counts—especially in the competitive Round Rock area. With their keyword research and content strategy in place, we implemented a structure optimized for visibility and performance.
Together, we refined metadata, heading structure, and internal linking—while also ensuring mobile responsiveness and lightning-fast load times. It’s a website that doesn’t just look great, but works hard behind the scenes.
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